That skin cream advert with Matthew McConnagay in it is a hoot. It's clearly been done in the time-honoured tradition of shaving adverts dating back to the Seventies. "Grr! Manly! Yes it is! Honest! Buy this cosmetic product, it's very manly and not at all gay!! Women everywhere will fall at your feet!"

I mean, I'm as vain as the next man (and most of us are far more vain than we'd have you girls believe) and I'm all for looking after yourself.

But come on, advert makers. Do us males a favour and stop insulting our (admittedly variable) intelligence by assuming that we're all macho cretins who only respond to adverts containing sports, grunting, stubble, and ludicrous product names like Turbo Booster (for fuck's sake!)...